Roger Berdusco - Brief Article
Fortifying a Tropicana launch with splashes of orange juice--and one extraordinary grandma. When Roger Berdusco decided to break the "9.3 Seconds" ...(keep on reading)

Malt beverage marketers aren't targeting kids
Malt beverage marketers aren't targeting kids, new FTC report finds By TOM DAYKIN , Journal Sentinel Wednesday, September ...(keep on reading)

Japanimaniacs: Japanimation and hip-hop culture mix it up for soda pop - Special Report: Animation/Winter Edition
The latest commercials for the 'Obey Your Thirst' television advertising campaign of Sprite features an amalgamation of Japanese animation and hip-hop culture. The five-spot series features the animat(keep on reading)

Aracely Arambula and Pablo Montero Heat Up the Screen with Hanes
Hanes Features Top Latin Stars in New Advertising Campaign to Promote Hanes Perfect Panty and Perfect T for Men WINSTON-SALEM, N.C., July 19 /PRNewswire/ ...(keep on reading)

BLIMPIE® Races Toward Value and Excitement With 'Champion's Combo' and 'Hottest Race of the Year' Sweepstakes
New Integrated Marketing Campaign Promotes Sports-Themed Combo Meal and Sweepstakes ATLANTA, July 11 /PRNewswire/ -- Jeff Gordon races around the ...(keep on reading)

Substance Use in Popular Prime-Time Television
... tobacco, and alcohol portrayed in the most popular television series? ... ads for alcohol and, for comparison, non-alcoholic beverages ...
www.mediacampaign.org/publications/primetime/tv_methods.h...

Commercial Beverage
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07/01/96 THE NEW HUCKSTERISM
The soap opera-like TV commercials centered on a fictional publishing house ... MCI even commissioned a two-hour pilot script for a TV series based on the ...
www.businessweek.com/1996/27/b34821.htm

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